He made quite a nice little fortune from his Tournament winnings but he made a tremendous amount of money fronting products with a squeeky clean image. There are a lot of people ( not myself included) that feel betrayed in a big way.
I am disappointed in him, as he seemed to be an Jordan-esque model of being a perfect role model. Which is a refreshing thing, and I wish
That said, I don't think it is fair for any of his sponsors or ANYONE who was financially benefiting from him can complain. Those groups made millions and benefited off him for a solid 15 years, and this is the risk you run when you endorse someone.
The only people other than his family that deserve to be addressed are the generation of young people who grew up admiring him. Not apologize, per se, but address the issue.
That said, I haven't watched his press conference yet, but I'm all for forgiveness of whatever he did, in truth, it's his personal life and I don't really care, but I am a little bumed that he isn't the second coming of Jordan.